Finding the Best Value With Online Product Reviews

Posted on July 11, 2019 in Uncategorized

When you are planning to buy an item or product, a common gesture done by most consumers is to ask their friend or family members for opinion about a given product before buying to generate information.This applies for all type of products,whether it be appliances,clothing, or any other items. Anyone wants to gain more information about a certain product before they go on to pay for it. same thing applicable for online product reviews are the best tool that online shoppers can use to help them out in finding the best product out there.

If you have tried online shopping before, you probably have noticed a star rating provided next to each product as you are browsing through your possible options. Although not all online shops offer this feature, most of them do and you have to take advantage of this feature. In most cases, those ratings provide direct link to online product reviews that you can read to gather information about a product and learn what others’ opinion of the product is.

Although these reviews provide valuable information about a certain product, you must not take 100 percent of the information as it is. Most of the reviews written for products found online are legitimate, such that they are written by industry experts who have tested the product or consumers who bought and have tried it. You need to be wary about fake reviews though that were written with product promotion as its hidden agenda. These types of reviews provide positive assessment of the website and serve to shadow the negative features just to convince buyers to purchase it. It is therefore important to have an idea of what to look for in a given product before heading out to do your online shopping.

Although they are of help, star ratings placed next to the product do not offer anything. You can be more confident with reviews written by actual users or consumers of the product. It will provide a more realistic and effective insight into the product, especially issues concerning user functionality. Going back to the above statement, knowing what your needs are and specific characteristics that you want, reviews you read can potentially impact your buying information based on your buying priorities and intended use. You have to admit it; product descriptions provided in online shops do not offer much, so these online product reviews should be generated to the fullest.

To conclude, online product reviews enable the consumer to identify the advantages and disadvantages of buying a certain product. Hence, many online merchants have invested on the business of writing reviews knowing how much it affects the buying decision of certain individuals. Indeed, they double as a promotional or marketing strategy knowing that consumers rely on the validity of information provided to ensure that they have made a great choice.

Access Authentic And Genuine Product Reviews

Posted on July 9, 2019 in Uncategorized

Product reviews are a critical evaluation of a specific product by different customers and end users. It also contains star rating about the product as a whole or its different features. Reviews can be written about different services, current market trends, food, ambience, and numerous other tangible and intangible things. Product reviewing can be done by anybody including company launching the product, a professional reviewer, a customer, or an end consumer. The main benefit of this is that you can have complete knowledge about the core product, its extended features, usage, and positive and negative points. Going through different reviews about a specific product gives you a thorough idea of its practical working.

With the advent of technology, we prefer to browse and shop for products right from the comfort of our homes. As it is the most convenient method of shopping, most people these days prefer purchasing products and services online. But before buying anything you want to make an online research about a particular product and service.

At this time, you prefer looking at product reviews by end consumers so that you can decide which brand will suit your specific requirements. On the contrary, these reviews can be false and may mislead you.

Therefore, you must make sure to read through authentic reviews in order to get just the right views and opinions about the products.

There are several websites on internet that offer product reviews to browsers. Anybody can visit these websites. In order to go through the reviews, you don’t need to register yourself. Simply click on a particular category and select a particular item and know about a product. These websites feature numerous different categories including health and beauty, home and garden, home office, kitchen and cooking, apparel and accessories, among others. They also include phones and iPods, sports and fitness, music and entertainment, e-cigars and cigarettes, and many more. For all available products and services, you can get reviews on internet. All you need to do is to find a website that offers authentic and genuine reviews and help you make a right decision.

Apart from viewing product reviews, these websites also allow you to post your comments and reviews about a specific product that you are using. If you want to share something about a product or service, you can submit reviews. All you need to do is to fill out a short online form mentioning your name, website, email, product title, product description, and product review. You also need to upload the product image and product website along with your product review. Don’t forget to mention the star rating. This is an important part of the process of product reviewing. Many people go by star ratings as they show the overall performance of an item.

While submitting a product review, make sure that you have personally tried and tested an item. Focus on different attributes of an item and try to include each and every component. Write reviews and specification based upon your opinions. Undoubtedly, internet is a wide platform that allows you to gather information about anything and everything. The especially dedicated websites are a good source of information on different items and services.

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Significance of Product Reviews When You Shop

Posted on July 8, 2019 in Uncategorized

Nobody hates shopping. All age groups like to shop though they have different wants and needs. It is a necessary thing to do for every individual to support his daily living. Everybody loves to shop in department stores and shopping malls.

Recently, consumers are becoming more specific and wise in purchasing variety of goods or products. Every shopper checks the items thoroughly first before buying it. However, at some point, we are being careless and spending too much in an item for the sake of having it. Watch your savings. Do not be impulsive in shopping. Take your time doing product reviews so that you won’t regret anything in the end.

To have an effective product review, search to the Internet about the product you want to procure. Internet has no limitations with regards to information dissemination. It has the latest updates about the availability of products in the market. Have a thorough research of the item and learn its features and benefits. You can also compare two or more brands with the same purpose. Have a brief and approximate review of those products before you will decide to finally choose one. You can have your checklist so that you will be able to compare the products’ features clearly. List the pros and cons of a particular product. There are available websites in the Internet where you can see the product’s rating. Today, buyers use search engines just to get the information that they need. You can also see some of the comments in the company’s website or even in personal blogs made by previous consumers.

When you are doing a product review, it is very essential that you are knowledgeable enough and well-informed about the product. Know the item in full details. The item you are looking for might be faced out already in the market or had been replaced with new upgraded item. Always verify the price and the shipping fee if you want to purchase it online via delivery.

Be aware that there are so many existing producers, manufacturers and companies who offer the public almost the same product. Product review can help consumers to select. All companies have their own and unique advertisements to promote their products. It will be a waste of time and money if consumer will buy different kinds of brands which only serve one purpose. That is why reviews will be of great help to consumers to help him come to a decision.

Be very careful when searching for product reviews online. Some are just bogus ideas or comments to encourage shoppers to go for that item. Double check the genuineness of the review. Global crisis is very prominent nowadays which affects our economy. It is not that easy to look and earn for money so be meticulous enough before spending your savings in a specific item especially if the item is a bit expensive.

Product reviews play an important role not only to consumers but also to the producers. Some deals are being made through an effective and efficient review.

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The Rise of Social Shopping and User Reviews

Posted on July 6, 2019 in Uncategorized

Why I think customer reviews and social shopping are important. Social shopping is an interesting concept which divides opinion amongst web commentators.

Most are agreed that social shopping is a specific type of web service with its roots in the social explosion of Web 2.0.

In their purest form the best social shopping sites provide an open independent platform where users can add products, post a review or provide a product rating. The sites are service orientated, providing the tools for others to use and as such rely heavily on user generated content to set the agenda.

In essence the opportunity now exists for consumers to band together, discuss specific products and brands and provide an authentic alternative voice to the brand led marketing activity and conventional expert reviews we are all subjected to in other media.

By sharing product knowledge and experiences, creating useful content, an empowered community consensus can emerge, highlighting the gems and warning against the over hyped duds – the products which disappoint and fail to deliver.

This type of user generated content has a real value and satisfies an important element of the online shopping process – research, which accounts for 80% of consumer time when they are shopping online.

Social shopping sites combine social elements such as a social networking community features with aspects of shopping such as product reviews, ratings and deal hunting.

Some of the more agile social shopping sites are making use of the Twitter API and Facebook Connect to tap in to the online conversation, providing context for product related Tweets on Twitter and distribution of product opinion via Facebook.

Social shopping sites can be viewed as a value added evolution of the affiliate model – as they seek to monetize website content (the user generated product reviews and ratings) by sending traffic to third party merchant sites where they can purchase product.

My starting position is to agree with the mantra that “customer recommendation is the Holy Grail of Advertising”. We know this is true in the real world – if your friends and neighbours enthuse about their new car, lawnmower, laptop or digital camera – it will have weight, you take note.

The same holds online – reviews and recommendations are very powerful; especially those from people with status in a community, and those which are provided weeks and months after the purchase; only the scale and dynamics of relationships differ. The potential then of social shopping and what it offers us as consumers, product designers, specialist retailers and brands which really focus on and respond to their community is very exciting.

Some statistics and predictions from rantorave.

According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents. (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”).

83% of shoppers said online product evaluations and reviews influenced their purchasing decisions. (Opinion Research Corporation, an infoGROUP company, July 2008).

76% of US retailers said user-generated content would have a greater impact on their marketing goals in the near future. (SLI Systems/Zoomerang, November 2008).

56% of UK website owners say that user-generated content lifts conversion levels; 77% say it increases traffic; and 42% say it increases the average spend on site.(eConsultancy survey of 360 website owners across all sectors, November 2008).

By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective, and 82% agree that collaboration with customers will prevail over marketing. (1to1 Media survey April, 2008).

Top 10 Social shopping sites: (note I am only allowed to submit an article with 4 links)

  1. Kaboodle – http://www.kaboodle.com a great site, arguably market leader geared towards female consumers. Now owned by Hearst Digital Media.
  2. ThisNext – another strong site with an emphasis on female consumers, this site feels like a great window shopping experience with expert Maverns on tap
  3. Tribesmart – http://www.tribesmart.com this site is making use of twitter and Facebook connect. There are some great tools such as the personal list builder and community messaging features based on the ‘Tribes’ idea. Like Veedow, Wists and Crowdstorm it could appeal to both sexes and this is potentially where the gap in the market is as Kaboodle, OSOYOU and ThisNext seem to have marked out a claim on the younger female market.
  4. Veedow – a slightly confusing site, a neat idea, still yet to realize it’s full potential in my view
  5. Stylehive – feeling less like a pure play social shopping site these days, it has a strong emphasis on wannabe celebrity fashion/lifestyle writers who you follow – it is not as vibrant as twitter although you can see where they are going with it
  6. Jungle Raft – a new entrant, included as it is a new concept with a clear proposition in terms of pulling the best deals from Amazon
  7. Stylefeeder – offers to help users discover products based on their unique tastes. The looks a little off the pace and has some annoying and tacky pop up ads. All a bit old skool.
  8. Crowdstorm – the site is a Digg type site for products, it is based on buzz and an expert opinion network- although it does seem to have gone quiet in the last 12 months
  9. Shopstyle – feels like an ecommerce site with price discounts on display. Lacks obvious reviews or community features although the stylebooks feature is really nice enabling people to put looks together and share these – the ‘sale alert’ feature could be useful though and the site has hooked up with Elle magazine in the past.
  10. Wists – a trending site about what is new and what people plan on buying

There are many others, sites like Shopcorn and Naturalbornshoppers to name but two.

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