How Do Online Product Reviews Help Consumer Decision Making?

Posted on June 28, 2019 in Uncategorized

With the growth of online shopping on the internet, online product reviews sites are of great help in the decision making process for consumers. After all, they cannot gain physical access to a particular object one is considering to buy, such that they merely utilize the information provided for them by these sites to come up with a decision.

Online product reviews are known to be the latest emerging marketing strategy on the internet. Aside from the sites intended mainly for posting reviews about certain products, old or new, in the online market, there are also forums wherein people who have recently used the product can provide useful information for decision support on other consumers. In some cases, the feedbacks listed on the site can forecast the actual performance of the product or model upon launching on the market. After all, the pre-release marketing has been considered as one of the strongest factors that could indicate actual performance, especially with the high level of accuracy that reviewers have provided.

At its core, online product reviews sites are intended to provide product information and is geared more towards personal usage experience at the core of the review and evaluation of the product. Each aspect of the product or model is analyzed to suit each individual user’s needs and preferences. Whether users value affordability, utmost functionality, ease of use, or innovation of technology, each of these aspects are evaluated during product reviews for an idiosyncratic match. It is also a great way to promote the word-of-mouth marketing and create more buzz about a certain product.

For the reviewers, they use varying metrics to come up with a benchmark for a particular product or model. It is therefore a valid way to provide useful information for different population segments and come up with realistic feedback.

Aside from consumers, sellers also make good use of online product reviews. It allows sellers to come up with the counteractive marketing strategy to respond to the consumer reviews published on various sites online, which particularly tackle on two basic questions: when and how. The information provided on the consumer review utilizes two aspects of information regarding the product: the information attributed to the product and the information formulated by the buyer or tester of the product. The latter type of information has more weight since it expounds on the actual product performance aside from what the product claims to do or deliver.

The timing of release for consumer reviews for certain products therefore set as a strategic variable that both parties (consumers and sellers) can use to their advantage. Of course, how one person utilizes the information provided in the review is dependent on the individual preference and criteria that a consumer has created for them. Hence, one can notice the increasing amount of online product reviews currently available on the internet since they serve as a good source of information for those who want to make intelligent buying decisions. Just make sure that if you are going to utilize this information is to look at the site’s credibility to ensure that the consumer review information you got is valid.

How to Attract Product Reviews for Your Website

Posted on June 26, 2019 in Uncategorized

If you have a website that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your potential customers will look for reviews before making a purchase. As a result of this, you should formulate strategies that will ensure that customers leave feedback on products they have purchased. Here are some ways to go about it.

It is an eternal truth that people tend to participate in activities with opportunities of being rewarded, hence, offering incentives to customers for leaving reviews will encourage them to leave feedback on products purchased. It can be in form of discount on subsequent purchase, freebies, shopping points, gift certificates and so on. You can also appeal to them to leave comments because there are some people who are compelled more by self-sacrifice than by incentives.

Furthermore, design your site in such a way that it will be easy for customers to provide reviews. Let the review form be easy and simple to fill, and provide fields that they can easily supply answers to. After every purchase, endeavor to follow up with a customer through email until he/she provides a feedback. However, do not seize that opportunity to resort into spamming because it can damage your reputation. After about 2 to 3 emails on that subject, it is better to stop further emails so that you don’t offend your customers.

In addition, endeavor to provide qualitative service to your customers so that many of them will be willing to drop reviews. Even though you can’t satisfy everybody due to human error, strive to satisfy majority of them so that they will be eager to leave positive feedback. Remember that unhappy customers can actually damage your reputation by leaving negative reviews, so, do all you can to offer qualitative service.

Forming a group of product testers can also fetch you a quite number of positive reviews for your products. Invite some of your customers into this group and you have gotten for yourself regular reviewers. Identify customers with great influence and invite them to be your regular reviewers. You can offer them some incentives because your business stands to gain a lot from the good reports they write about your products.

Let your products be of high quality or else your review page will be full of negative comments, and if you think you can over-moderate it, internet users know third party review sites where they can get unbiased comments. Consequently, quality should be your watchword and you will experience sales beyond your expectation.

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How to Find the Best Deals Online – Comparison Shopping Sites, Product Reviews and More

Posted on June 25, 2019 in Uncategorized

Shopping online is a pleasure when you get what you want and with significant savings. Finding the best quality items for the lowest possible spend is a challenging task. By turning your focus on comparison shopping and taking out time to carefully assess the product reviews, you make sure that you get the best value for the money spent. Ask any avid online shopper and he/she will tell you the benefits of reading product or service reviews before you go hit the virtual stores!

In any shopping experience, online or when you walk into a physical store, one of the best approaches of arriving at a great bargain is of comparing different products and prices. Internet makes comparison shopping a breeze. Open an online shopping portal and begin your product search by identifying your choice of brands and comparing notes on the various product specs & prices. For instance, if you are looking to buy a good laptop, comparison sites can bring great deals and bargains within your reach. View the laptop images, specifications and dimensions, and arm yourself with all of the information you need for deciding on the one closest to your needs. Make sure you also check the online store’s warranties, return policies, service records and customer ratings.

Comparison shopping also helps you to use discount coupons wisely. One might think that the more shopping sites he refers for price comparison, the better results he gets. It is true to an extent but price comparison is certainly not the only idea behind comparison shopping. Reading product reviews from customers, who have already been using the product, also guide you in making the right choice. Blogs and forum posts have evolved as valuable sources of information. Read up forums and buying guides where you get the latest professional and consumer advice based on usage experience.

Useful tips that make you among the first to know about the best deals:

There are many ways of finding the best online deals. Since there are so many places from where a prospective buyer can know about the money saving deals, each one has his own way of staying up-to-date of the buzz.

Subscribe to merchant newsletters

Sign up for personal newsletters at your favourite online store and you will be informed periodically of the latest deals on offer at the store. Be the first one to know about the exclusive coupon codes, festive season discounts, freebies and the attractive contests.

Outlet Stores are also available online

Outlet stores often make available great money saving deals on your favourite products. You also find many of such stores online. It’s a good idea to visit them frequently if you wish to lay hands on otherwise expensive products at unbelievable discounts. Keep in mind to act fast when you find a good deal because such stores usually stock limited quantities which could run out if you delay.

Join Deal Forums – Express, Suggest and Exchange Ideas!

Connect with the members of shopping blogs and forums and you will know of the latest online deals. Look for the best deals posted by the members in the forums and purchase the items at discounted prices.

Special Deal Search Engines

Search for deals in specific search engines. A bargain site is a place where members post internet links to great products. You can easily grab the best deals for yourself through these specific search engines. This way comparison shopping becomes as easy as the click of a button! Compare the price of your favourite product on different websites and find the same quality at a cheaper price. These sites are usually updated several times a day so it’s always worth going back to them.

Internet shopping is perfect when you know what you want. You’re sure to find some important advice that you can take along to your next online shopping trip. Remember each person has different likes and opinions, so try to first understand what is most important to you, and a simplified shopping experience will ensue.

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Using Your Consumer Product Review Forum to Increase Sales

Posted on June 23, 2019 in Uncategorized

If you have implemented an easy access consumer product review forum onto your site to allow your customers to review your products, you are among the most brilliant marketers in the business. Why? Nothing sells products like the word of mouth evaluation style of a consumer product review.

The latest and greatest in Internet marketing techniques is viral marketing. Why? Because viral marketing takes good old fashioned word of mouth out into cyberspace. One person tells another, who tells three more, who tells six more, etc, etc, etc. Now you have an unlimited network of people who know about your product, which means you have an unlimited network of potential customers!

Of course, in order to be able to properly promote your product they have to be able to say what they like about it-and what they don’t. No one knows more about a product than the person who buys it and puts it into action in their day to day life, which means that these are the people you want out there teaching others about your products. How are you going to do that? Through a consumer product review.

By implementing a consumer product review on your site you are allowing your consumers to get in there and be 100% honest about the ups and downs of your products. This is a tremendous asset when you are selling over the Internet because the very nature of the Internet means that your customers don’t have the chance to view your products first hand, or to take them for a test drive on their own. They’re always going to approach a sale with caution, because they can never be sure whether they’re buying a high quality product or paying for junk.

When they have a consumer product review from a real consumer to read, on the other hand, they have the opportunity to hear how a product really works when you take it down off of its virtual shelf and put it into action. Although they’re getting the news secondhand, finding out the product really works for other people will go a long way toward building their confidence in your products and encouraging them to buy.

Don’t be afraid of having a negative review on your site. Some of the most well known shopping sites on the Internet have consumer product review forums (conveniently matched up with their products to keep consumers from having to go searching), you’ll find almost as many negative reviews as you will positive. This doesn’t hurt their sales.

As a matter of fact, it’s exactly the opposite. All consumers are perfectly aware of the fact that only a fool thinks he can keep 100% of the people happy, 100% of the time. A company that’s willing to post the thoughts of that small percentage of the population that isn’t happy is an honest one, which is what consumers really want when they’re making a decision about where they want to spend their money.

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